What is SEO keyword research?
Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP). By “SEO” I mean Search Engine Optimization. The term was introduced in 1998 by Neil Patel of Penguin, and it refers to Search Engine Optimization SEO. Let's break down what SEO means for those who are new to this topic… What is SEO? Search Engine Optimisation is an important part of SEO. It gives your website more exposure in the SERP. Search Engine is an abbreviation of three words - “Search” which stands for searching, “Engine” which means your Internet service provider, and “Optimize” which means increasing the chances you’ll appear on top of other results on google search pages. The keywords or search terms you use are related to what people search for when they type these terms on Google. That can be related searches or broader terms. Fo...