Why Is Technical SEO Important?

Search Engine Optimization (SEO) is a very complex and rapidly changing field, and not every single business can afford to invest in it. What makes SEO so significant is that search engines are constantly using web crawlers to crawl your site. They do this by creating lists of keywords they think you’ll use in your content. Your website can then rank high on their list based on how many times a keyword is mentioned on your page. For example, if you were to write an article about “Best Healthy Snacks for Weight Loss” on your blog, the title would show up at #1 on Google search results, but the actual first five words of your article would be “Best healthy snacks for weight loss”. You’re also likely to see articles on popular topics like health, wellness, and fitness, as well as information related to nutrition and fitness from top websites like Yahoo! or Bing News. Google determines how much time users spend online on websites through its Ad Ranker service, which allows them to know what kind of ads will be shown alongside their posts. This helps Google determine what type of ads is the best fit with your site’s topic.

If you had a large number of pages on your site, it can become difficult to differentiate between those pages and keywords. An SEO professional may recommend having specific pages like “best”, “best-selling”, “products”, etc. However, depending on the topic, these keywords can be quite broad. A small blog may have more than one post called “best”, and you could also have multiple sites with different URLs, such as myblog.com, blog.com, and blogs. XYZ, and blogs. XYZ. This is where technical SEO plays a huge role. If you have multiple sites and pages, it becomes hard to tell exactly what keywords people might be looking for. So, all your pages must rank for keywords related to industry-related topics to ensure your SEO is successful.

Technical SEO isn’t just important for ranking high on searches, because it’s also good for helping businesses rank higher. When Google sees any webpage on your site, it’s going to start crawling and indexing it. That means you should have a sitemap to make sure everyone on your site gets indexed and ranks well for every keyword your brand wants to get. Even for companies or sites with lots of pages, Google only indexes around 25% of each page. So, there’s a lot of work that goes into indexing all the pages on a site. Google crawlers create pages for you to start bringing back pages that are relevant to your site. The problem here is if your site has hundreds or thousands of pages, they need to create even more pages than that! To avoid the amount of work required, it’s easy to build out and optimize your pages to begin getting listed on Google, but doing this effectively takes time and can be expensive. A website can take months to get an organic search result or a year to achieve success through traditional tactics like keyword stuffing and pay-per-click marketing.

Having technically qualified SEO experts is key to building a successful online presence. There are plenty of agencies that offer free help on every major website structure and design. These services will help you create a better user experience that will attract more traffic to your site. Whether you’re building out or optimizing your existing pages, we’ve helped many brands build thriving online stores for years by offering technical SEO services to our clients for half-a-million dollars. Our talented team of professionals will develop techniques to increase your rankings on search results in no time!